The Multimedia Journalist: Chapter one

     The term multimedia refers to job titles, presentation outcomes and journalistic practices. It can be defined and used in a variety of ways depending on the context. Audience trends show that news consumption is a popular activity and the web is the most used median of consuming. Multimedia is best used on the web.
     Social media has played an increasingly big role in the way news is distributed and consumed. The role of social media has influenced the way journalist approach stories. Citizen journalists have also changed the world of news. Citizen journalists publish on the web as well and use traditional reporting as a starting point to their reporting. This creates a feedback loop for journalists, one that could not have existed before the internet. News organizations also just the internet to create a 'buzz' about their stories. They do this by tipping people off through social media forums.
     All of this effects what skills we need as journalist to be hired. Some key qualifications that a Florida newspaper listed were the ability to create, map and analyze date; conceptualizes and executes static and interactive graphic features; lead role in finding new ways to represent and communicate data; and stays up to date with trends in visual communication. There were more as well such as understanding final cut and being able to use all of the other online creators. It is really intimidating when reading all of this, especially when as a freshmen OU Journalism student you thought that all a journalist needed to know was how to write, interview and report.