Chapter 3: Planning Multimedia

The first step to spotting multimedia potential in a story is determining whether there is enough depth to arrant a layered approach that contains several discreet pieces. Not every story or piece of information deserves multimedia treatment. Some areas though you should look out for multimedia potential are photo galleries, photo slideshow, audio, video and information graphics.
     Information layering is a concept used by many different types of news organizations as a method for providing multiple points of entry into a story package. Print media present story packages that include written pieces, photography, and information graphics. Information layering can also occur online. Short digestible chunks of information combined with hyperlinks often provide audiences with interactive experiences.
     There are many questions that can help you asses a stories multimedia potential. Can the story be broken down into several topical chunks? Does the story describe a process? Is the story laden with figures or statistical information? Is there an emotional narrative to be told? Are there dramatic visual moments that can be captured in photographs? Does the story contain strong historical references? Is there potential for animation?
      Web designers often develop site maps before diving into site production, this is called making storyboards. It is a great way for members of a collaborative team to indentify resources, facilitate brainstorming and get on the same page. Developing a storyboard can be broken up into a three step process. Divide the story into its main categories, consider which story forms are best for each main chunk, and create sketches that illustrate how the story will be packaged.