Chapter 5: Groundwork
    A journalist in many ways is an information architect. Journalists must regularly wade through complex information and find ways to make it easy to understand and accessible to a mass audience. Journalists tell stories that reflect what is going on in humanity.The information architect must identify how to best serve today's audiences in fast changing media. There are many skills that all journalists need to master no matter their choice of medium.
     Journalistic research is an important skill. Skilled multimedia journalists regularly consult a variety of sources including books, legal documents, annual reports, websites, newspapers and many more sources. It is important to know which sources are credible and which should be used in your story. Your primary goal is to draw on the most up-to-date, accurate and credible sources. To narrow it down to these is crucial because you do not need to use every source you find.
      Good journalists understand the difference between a topic and a story. Topics are nothing more than general categories, while stories are precisely focused. The editing process is a very complex balancing act between finding a tight angle and telling a full story.
     Interviewing is truly and art form. The interviewer should assess each interview scenario individually and be able to adapt to each subject's personality and put the interviewee at ease so that they feel comfortable during the process.
      The narrative arc concept is present in many forms of storytelling, from cinema to literature. It is a dramatic progression that is composed of a beginning, middle and end. You also allow the audience to get to know your subjects and establish a "plot line" for your story.
      Journalism rests on the foundation of key principles which are the obligations to tell the truth, loyalty to the citizens, disciple for verification,and responsibility to present fair and balanced coverage. Critics have warned that the Internet has the potential to threaten journalistic credibility for established news organizations. It is often difficult to verify credible sources online.